Growth Marketing Agency

Alice-
Wonders

Where Business Gets Curious

Down here, strategy drinks tea with madness.
Creativity wears a tie.
And growth? Growth is slightly unhinged…

Cheshire Cat
Martin Petrov
The Mad Marketer

Martin Petrov
— Is He Mad?

He scaled an AI platform from a single-country operation to three continents in under a year. He doubled a B2B referral network's weekly revenue in eight months. He entered a new international market and grew a brand's income by over 400% in six months.

Managing Partner at Alice-Wonders. Co-founder of APIDNA. Nine years in B2B sales across Europe. He has worked with 35+ Fortune 500 companies — not as a vendor, but as the architect who built the strategy that made them pay attention.

His edge: he understands how decisions are made before a conversation starts. Marketing, for him, is not content. It is a system of influence — built on psychology, sharpened by data, measured only one way: revenue.

400%+
Revenue growth
new market entry
2×
B2B referral revenue
in 8 months
3
Continents scaled
in under a year
35+
Fortune 500
partners
Three Pillars of Lightly Mad Marketing

How We Practice
Our Particular Madness

Hover each card. The rabbit hole goes deeper than you think.

01
🎯
Positioning
Identity so magnetic it makes algorithms blush.
↻ hover to reveal
tap to reveal
The Alice Interpretation

Balancing on a teacup in a thunderstorm — and still looking effortlessly composed. We give brands an identity so precisely carved, the market doesn't scroll past. It stops. It stares. It follows.

02
🦋
Storytelling
Psychology, timing, and a sprinkle of mischief.
↻ hover to reveal
tap to reveal
The Alice Interpretation

Catching butterflies, teaching them copywriting, then releasing them into your target market. Behind every scroll-stopping post lives a decision about human psychology — not just clever words.

03
🎩
Sales & B2B
Your network multiplies like teacups at a Hatter's party.
↻ hover to reveal
tap to reveal
The Alice Interpretation

Whispering secrets so good, even the algorithms lean closer to eavesdrop. Your voice stays authentic while your reach multiplies. Curiosity converts itself.

The Curiosity Laboratory

Where Strategy Sips Tea
with Storytelling

Where psychology flirts shamelessly with design. We help brands stop shouting and start intriguing — to speak so curiously that markets lean in and ask: "Who are you?"

We work inside five interconnected disciplines. Each one alone is powerful. Together they create something the market hasn't seen before: a brand that converts by being genuinely interesting.

Enter the Lab →
🎯
Positioning
Balancing on a teacup in a thunderstorm and still looking effortlessly composed.
🦋
Storytelling
Catching butterflies, teaching them copywriting, releasing them into your market.
💬
Engagement
Whispering secrets so good, even the algorithms lean closer to eavesdrop.
🍄
Growth
Feeding ideas too much cake and watching them outgrow their cages.
⚗️
Alchemy
Bottling lightning, labeling it "strategy," and pretending we totally meant to do that.
The Distinction That Changes Everything

Literal vs. Wonder

Literal
Wonder
Literal
marketing
Says exactly what it means — no magic, no mystery, campaigns in straight lines.
Talks at audiences.
Sells products they'll forget by Tuesday.
Measures only likes and impressions.
Fights for attention in a shouting match.
Wonder
marketing
Speaks in riddles that make perfect sense once you've felt them. Logic with wonder.
Starts conversations that grow legs and wander off.
Builds movements people choose to join voluntarily.
Measures emotion, not just metrics.
Creates curiosity so strong it converts itself.
The Wonderland Way

Curiouser and Curiouser —
How We Actually Work

01Listen+
We start by falling down your rabbit hole — learning your world, your market, your meaning.
Most agencies ask for your brief. We ask what keeps you up at night. Every strategy begins with ruthless listening — the kind that makes clients say, "How did you know that?"
02Clarify+
We untangle the chaos, translate business goals into brand language, and find your authentic voice.
Noise doesn't become signal by shouting louder. The gap between self-perception and market perception is where positioning lives — and where most brands quietly lose.
03Imagine+
We brew ideas that make logic blush — creative concepts that turn heads and algorithms alike.
This is where we earn our reputation for being slightly unhinged in the best possible way. Ideas that feel impossible in theory but inevitable once executed.
04Create+
We craft stories, visuals, and experiences that make curiosity contagious.
Content that earns attention rather than renting it. Copy that lands because it's honest, not loud. Every piece is a psychological contract with the reader.
05Amplify & Refine+
We measure, tweak, and perfect — turning "that worked" into "that changed everything."
Distribution without strategy is noise with a budget. We match message to channel, channel to audience, audience to moment. The best campaigns aren't finished — they evolve.
Alice in the Pool of Tears
Performance Marketing

From Attention
to Conversion
to Retention

When it comes to ecommerce, we don't chase clicks. We design performance — campaigns, funnels, and customer journeys that turn attention into action, and first purchases into predictable revenue.

People don't lack information. They lack momentum. Performance marketing isn't about telling people what to do — it's about removing resistance until action becomes the easiest choice.

"The more she shrank, the more space she took up in her thoughts."

In ecommerce, the same happens with hesitation. We design journeys that interrupt doubt early — so decisions happen before it has time to grow.

Impossible KPIs Before Breakfast

The Numbers
That Danced

"Why, sometimes I've believed as many as six impossible KPIs before breakfast."

10K+
Organic impressions per post on average
Top 5%
Industry SSL in 6 months
27%
Connection-to-conversion ratio
2×
Inbound B2B inquiries in Q4
10×
Content visibility in 12 months
10×
Sales with new brand launches
100×
Sales growth — established brands
12mo
To LinkedIn Top Voice status
Curious Company We Keep

From Beans to Bytes —
One Mission

Balkam / Spetema
Coffee & FMCG · Bulgaria
The largest coffee producer in Bulgaria. We brewed their entire communication strategy — from bean to brand across every channel.
Global Medical BG
MedTech & Aesthetics
Licensed masters of neural tech and aesthetic precision. We make their impact unforgettable across every market touchpoint.
Venerable.bg
Beauty & Cosmetics
Importers of beauty alchemy — K-time, GellyFit, pure transformation. We turn magic into presence and presence into purchase.
Столето
Orthopedic Furniture · EU
One of six European makers of orthopedic office chairs. We crafted their brand voice, PR, and sales journey.
ECC Bulgaria
European Consumer Centre
Europe's voice for consumers. We lead their PR — translating regulations into real impact with clarity across the EU.
APIDNA.ai
AI · 4 Continents
The tech house of digital alchemy. 700 clients across 3 continents, offices in London and New York. Next stop: Tokyo.
The Seat is Yours

The Tea's Still Warm.
Just Bring Your Curiosity.

The Curious Plan
for up to 3 profiles
  • ✦Profile Optimization
  • ✦Visual Upgrade
  • ✦Content Creation
  • ✦Content Management
  • ✦Engagement Strategy
  • ✦Social Selling Index Improvement
  • ✦Thought Leadership Strategy
  • ✦Company Page Optimization
  • ✦Quarterly Results Reviews
Fall Down This Rabbit Hole
The Mad Hatter Plan
for up to 3 profiles — fully unhinged
  • ✦Everything in The Curious Plan
  • ✦Lead Generation
  • ✦Active Sales Activation
  • ✦B2B Pipeline Development
  • ✦Connection-to-Conversion Management
  • ✦Direct Outreach Sequences
  • ✦Sales Reporting & KPI Tracking
Go Full Mad Hatter →
drink me

Curiouser & Curiouser!

"She had begun to think that very few things indeed were really impossible" — and your brand's growth is not one of them.

You found the rabbit hole within the rabbit hole. That's either madness — or exactly the kind of curiosity we build brands around.

Let's talk →